Customers

"We aim to help our customers be responsible consumers by giving them relevant information and choices."

First and foremost, our customers judge us on our product range, shopping experience and value proposition. But increasingly they are using additional criteria, such as where and under what conditions a product is made. With ethical issues becoming more important in the minds of customers, it is important that we meet their expectations to develop and retain their trust and loyalty.

During 2007 we conducted extensive research with our customers to understand their environmental concerns. Our customers asked us to:

• Provide information on products and in-store to help make them the right choices
• Offer a choice of eco-friendly products that are convenient to use and fit into their lifestyles
• Offer energy-efficient products that can help them reduce home energy bills
• Reduce product packaging to help them cut their home waste.